Haflinger USA - Authorized Reseller Program Policy

AUTHORIZED RESELLER PROGRAM POLICY

If you are approved to be a Kanner Corporation Authorized Reseller, you are approved for the following brand: Haflinger.

To qualify and remain a Haflinger Authorized Reseller, your business must adhere to this Kanner Corporation Authorized Reseller Policy.

1. Maintain Current Business Information & Disclose All Locations That Carry Haflinger products.

Maintain accurate and up-to-date company information and disclose all retail locations that carry Haflinger throughout the term of your reseller relationship with Kanner Corporation.
Qualifying retail locations can only be one of the following: your physical brick & mortar store(s), your commerce-enabled website(s), or temporary storefronts (events, tradeshows, pop up stores, etc.).

2. Selling on Approved Retail Website(s) Only

Selling on 3rd party platforms (i.e., Amazon, Walmart), drop-ship accounts, classified sites (Craigslist.com, Facebook Marketplace, etc.) or direct messages on forums is strictly prohibited unless approved by Kanner Corporation.

3. Haflinger Trademark & Brand Policy

Must agree to comply with Haflinger’s Trademark & Brand Policy and represent yourself as a Haflinger Authorized Reseller in all online advertising & sales collateral.
Setting up businesses, registering domain names, or social media usernames that contain any of Haflinger’s trademarks is strictly prohibited. To ensure compliance with Haflinger’s Authorized Reseller Policy, you must only use approved marketing materials for all Haflinger products.

4. Haflinger Minimum Advertised Price Policy

Ensure you abide by Haflinger’s MAP Policy.

5. Selling to Retail Consumers Only

The retailer may not sell in bulk to B2B accounts, wholesalers, or freight forwarders/drop-shippers for other retailers. You are only authorized to sell to your end consumers.

6. Purchasing Haflinger Products Directly From Assigned & Authorized Distributor

The retailer is not authorized to buy Haflinger products from other retailers for resale of the same.

7. Selling of Haflinger Products in Original Packaging

Do not alter original Haflinger packaging in any way prior to reselling Haflinger products to your consumers.

8. Confidentiality

Kanner Corporation and Reseller each agree and undertake that during the term of this Agreement and thereafter it shall keep confidential and shall not use for its own purposes, nor without the prior written consent of the other disclose to any third party, any information of a confidential nature (including, without limitation, the terms and conditions of this Agreement, and any information relating to the other party's products, operations, processes, plans or intentions, product information, know-how, design rights, trade secrets, wholesale pricing information, and other information of commercial value) which may become known to a party from the other party (“Confidential Information”), unless the information (i) is public knowledge or already known to that party at the time of disclosure or (ii) subsequently becomes public knowledge other than by breach of this Agreement or (iii) subsequently comes lawfully into the possession of that party from a third party. To the extent necessary to implement the provisions of this Agreement, each party may disclose Confidential Information to those of its employees as may be reasonably necessary or desirable, provided that before any such disclosure each party shall make those employees aware of its obligations of confidentiality under this Agreement and shall at all times procure compliance by those employees with them.

9. Abiding by the Law, Policy Rules & Customer Needs

As the retailer, you must comply with all applicable laws, rules, regulations & policies related to advertising, sale, & marketing of Haflinger products. You must provide a level of sales support & customer support for our customers that, at a minimum, demonstrate industry best practices.
Failure to comply with all the terms in Kanner Corporation’s Authorized Reseller Policy will result in suspension or termination of your account.